Dear <FRANCHISEE>.
Please collect a success story (one at a minimum, more is better!) from either a:
Student – overcoming dietary restrictions, allergies, picky eating habits, or just loving our food
School Administrator – improving health education, increasing parent satisfaction, improving student health, their experience as a client with the WT Cafe relationship or catering or event services
Parent – how it’s helped their busy schedule, provided a healthy fundraising option, satisfaction with menu choices, helped their child eat better, helped them manage their child’s allergies, or the ease and convenience of our online ordering system
We recommend taking a picture for the success story and also obtaining a quote from the student, administrator or parent. And most importantly, make sure that you have a signed Model Release Form on file from the success story provider. It is illegal to publish a picture without permission. You will find Release Forms on the Intranet under Marketing Tools.
Why create a success story every month? Think about everything you do on your website as a positive vote from Google. To be #1 in search engines you have to be better, and get more votes, than your competition. Creating a blog and adding a picture or a short video from your phone is a few votes. Sharing the blog post with the email share tool to the parent is another vote. When the parent opens the email and clicks on the blog link and reviews the post, that’s another vote. When they comment on the post, that’s another vote. When you share the blog to your social media channels that’s several more votes. When you go to your social media channel and re-share, comment, re-tweet, that’s even more votes. In summary, one success story can mean dozens of votes and if you can do a few of those each month, you’ll sky-rocket your website value and search engine rankings will follow!
The best part about this system is it is absolutely free and after a few posts, you’ll see a great success story can literally be posted in fifteen minutes. Fifteen minutes for fifteen votes is the easiest way to catapult your WT Cafe in search engines!
Click here to see a WT Cafe You Tube video on how to create a winning success story!
