Look Out Lunch Ladies, Here Comes Wholesome Tummies
Debbie Blacher and Samantha Gotlib were at a party in their Orlando, Fla., neighborhood when the subject of school lunches came up. Everyone began complaining about how bad the food was and how embarrassed they were that they didn’t have the time or skill to make nutritious meals for their kids to take to school.
Blacher, a corporate HR professional, and Gotlib, a serial entrepreneur and former franchise owner (each pregnant with her third child at the time), thought they could solve the problem. They put together a business plan and, in 2007, Wholesome Tummies was born.
Back in 2004 when the two first began discussing the idea, “no one was franchising a concept like this,” Gotlib says. “At that point, no one was even talking about the concept of healthy school lunches. There was no Jamie Oliver. We were trailblazers for sure…”
Read more: https://www.entrepreneur.com/article/223673